SAT / PSAT
SAT / PSAT Prep
History & Social Science
AP World History AP US History AP European History AP Human Geography AP US Government & Politics AP Psychology AP Macroeconomics AP Microeconomics
English
AP English Language & Composition AP English Literature & Composition
Math & Computer Science
AP Calculus AB/BC AP Precalculus AP Statistics AP Computer Science A AP Computer Science Principles
Sciences
AP Biology AP Chemistry AP Environmental Science AP Physics 1 AP Physics 2
World Languages & Arts
AP Spanish Language AP Art History AP Music Theory Start studying →
⚖️ Unit 1 · Basic Economic Concepts 🏠 Unit Hub 🗂 Flashcards 🗺 Cheat Sheet Essentials 🎨 Visual Review 📝 MC Practice FRQ Practice

AP Microeconomics Unit 1 Essentials

The must-know terms and big ideas for Unit 1: Basic Economic Concepts. Every vocabulary word and concept you need to master.

← Back to Unit 1 hub
Big Idea 1
Scarcity forces trade-offs — every choice has an opportunity cost
Because resources are limited and wants are unlimited, choosing one thing always means giving up something else. Opportunity cost — the value of the next-best alternative — is the true cost of any decision, not just the dollar price. This single idea underlies the PPC, comparative advantage, and rational decision-making throughout the entire course.
Scarcity Opportunity Cost Trade-offs
Big Idea 2
Specialization and trade based on comparative advantage make everyone better off
A producer doesn't need to be the best at everything to benefit from trade — they just need a lower opportunity cost in at least one good. When each party specializes in the good for which they have a comparative advantage and then trades, total output rises and both parties can end up with more than they could produce alone.
Comparative Advantage Specialization Trade
Big Idea 3
Markets coordinate the decisions of buyers and sellers through price
No central planner sets the price of bread or gasoline. Instead, the independent decisions of millions of buyers (demand) and sellers (supply) interact, and the price adjusts until quantity demanded equals quantity supplied. Surpluses push prices down; shortages push prices up — the market "finds" equilibrium on its own.
Markets Price Signals Equilibrium
Big Idea 4
Efficient resource allocation means producing on the PPC, using comparative advantage
An economy is productively efficient when it can't produce more of one good without producing less of another — i.e., it's on the production possibilities curve, not inside it. Combined with specialization based on comparative advantage, resources end up allocated to their highest-value use across the whole economy.
Efficiency PPC Resource Allocation
Scarcity
The basic economic problem that resources are limited while human wants are unlimited, forcing individuals and societies to make choices.
Foundations
Opportunity cost
The value of the next-best alternative given up when a choice is made. Every decision — by consumers, firms, or governments — carries an opportunity cost.
Foundations
Factors of production
The resources used to produce goods and services: land, labor, capital, and entrepreneurship.
Foundations
Economic system
A method a society uses to answer what, how, and for whom to produce — ranging from market economies (price-driven) to command economies (centrally planned) to mixed economies.
Foundations
Ceteris paribus
Latin for "all else equal" — the assumption that only the variable being studied changes while every other factor is held constant. Used throughout economic analysis, including the laws of supply and demand.
Foundations
Production possibilities curve (PPC)
A graph showing the maximum combinations of two goods an economy can produce with given resources and technology, assuming full and efficient use of resources.
PPC
Productive efficiency
Producing the maximum possible output from available resources — represented by any point on (not inside) the PPC.
PPC
Increasing opportunity cost
The principle that, because resources aren't perfectly adaptable between uses, each additional unit of one good requires giving up increasing amounts of the other good — the source of the PPC's outward bow.
PPC
Economic growth
An outward shift of the entire PPC, caused by an increase in resources, an improved technology, or a larger labor force — expanding what the economy is capable of producing.
PPC
Absolute advantage
The ability to produce more output, or to use fewer resources to produce a given output, than another producer.
Trade
Comparative advantage
The ability to produce a good at a lower opportunity cost than another producer. This — not absolute advantage — is what determines the gains from specialization and trade.
Trade
Terms of trade
The agreed-upon rate at which two parties exchange goods; mutually beneficial trade requires terms that fall between each party's opportunity costs.
Trade
Specialization
Focusing production on the good(s) for which a producer has a comparative advantage, then trading for other goods — increasing total output for all parties involved.
Trade
Demand
The entire relationship between price and quantity demanded, holding all other factors constant — represented by a downward-sloping curve.
Demand
Law of demand
As the price of a good rises, quantity demanded falls, all else equal — an inverse relationship between price and quantity demanded.
Demand
Determinants of demand
Factors other than a good's own price that shift the entire demand curve: income, prices of related goods, tastes/preferences, number of buyers, and expectations.
Demand
Substitute goods
Goods that can replace one another; a price increase in one good increases demand for its substitute.
Demand
Complementary goods
Goods typically used together; a price increase in one good decreases demand for its complement.
Demand
Supply
The entire relationship between price and quantity supplied, holding all other factors constant — represented by an upward-sloping curve.
Supply
Law of supply
As the price of a good rises, quantity supplied rises, all else equal — a direct relationship between price and quantity supplied.
Supply
Determinants of supply
Factors other than a good's own price that shift the entire supply curve: input prices, technology, number of sellers, taxes/subsidies, and producer expectations.
Supply
Market equilibrium
The price and quantity at which quantity demanded equals quantity supplied — where the supply and demand curves intersect.
Equilibrium
Surplus
A condition at a price above equilibrium where quantity supplied exceeds quantity demanded, putting downward pressure on price.
Equilibrium
Shortage
A condition at a price below equilibrium where quantity demanded exceeds quantity supplied, putting upward pressure on price.
Equilibrium